Identity is having its moment, but most martech isn’t ready
Have you ever spotted anything else other concerning the LUMAscape in recent times? Not too long ago, the enforcing cluster of trademarks representing the advertising and marketing generation panorama grew somewhat denser. Nestled underneath the information control platform (DMP) class, and to the suitable of the more and more hyped buyer information platform (CDP) grouping, lies a brand new elegance of martech: identification.
And it’s about time.
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