IAB Tech Lab launches aggregation service for ads.txt
A yr in the past, the IAB Tech Lab released commercials.txt to assist prevent the sale of counterfeit stock for commercials.
The textual content report, posted on each and every area or sub-domain owned via a writer, signifies the one resellers, direct dealers or others who’re approved to constitute that website’s stock. The New York Occasions’s commercials.txt report, for example, will checklist the one resellers who can promote the distance on its website, thus combating fraudsters from promoting area for which they don’t have the rights.
However there are a lot of publishers out there the usage of commercials.txt, and managing all the ones publishers’ textual content recordsdata generally is a ache. One doable answer, for example, is a blockchain-based utility immediately launched late last year via advert blockchain company MetaX.
Now, the IAB Tech Lab is providing its personal roundup mechanism, an aggregation service that crawls over 2 million domain names and subdomains. The result’s an Excel .csv report that may be downloaded via subscribers from the Tech Lab’s website, at an annual rate of $five,000 for IAB Tech Lab individuals and $10,000 for non-members.
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