How to use good ol’ PPC to support fun and creative branded content
Branded content material and pay-per-click (PPC) aren’t ordinarily incorporated in combination in the similar phase of a virtual media plan, however there are particular synergies between those two advertising disciplines.
One solution to build up the potency and profitability of a PPC budget is to inspect how PPC can be utilized to reinforce in reality amusing and artistic branded content material.
Branded content material is evolving
The class of branded content material has exploded on-line inside of each business-to-business (B2B) and business-to-consumer (B2C) advertising, in line with knowledge from PQMedia and Polar.
Branded content material is going by way of many names, however it originated as “advertorial” content material (in print) and as “infomercials” (in broadcast TV). This type of content material continues to be very talked-about, in particular in sure business segments wherein using the logo in advertorials may also be unique and compelling.
Within the virtual area, branded content material has now developed to extra carefully resemble the cleaning soap opera style of days long gone.
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