Grabbr employs blockchain tech to lock-record its social sharing
Social referral advertising and marketing platform Grabbr has introduced a blockchain-based ledger to transparently observe key occasions.
Primarily based in Franklin, Tennessee, the corporate provides rewards to customers who percentage advertising and marketing content material by means of e mail, social networks or SMS. Its platform was once introduced in January.
In an ordinary use case, CTO Eric Ramos instructed me, a marketer units up a marketing campaign within the Grabbr dashboard in order that customers “percentage this to get that.” The marketer identifies the fabric to be shared, in addition to the praise, which could be a loose virtual reproduction of a e book, a bargain coupon or a downloadable track.
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