Google says 100+ ad networks support AMP, releases 3rd-party technology support
Closing spring, Google began automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on writer websites final 12 months. Now, Google is sharing some stats on how the ones conversions are operating for publishers at AMP Conf and in a year-in-review post. The corporate additionally launched Actual-Time Config to permit publishers to combine third-party era with out compromising velocity.
Google says 31 million domain names have followed AMP. Publishers who’ve are incomes thrice extra advert earnings consistent with day from their advertisements delivered through Google’s advert networks, AdSense and DoubleClick Advert Alternate. The corporate additionally says there at the moment are greater than 100 advert networks supporting AMP.
Actual-Time Config: 3rd-party era spouse strengthen
Actual-Time Config is a brand new part to strengthen third-party era companions that works with Fast Fetch, a mechanism that introduced final August for loading advertisements on AMP pages — as much as 2.7 seconds quicker than the legacy mechanism, in line with Google.
As a part of this, AppNexus announced an integration between AMP and the open-source server-side header bidding resolution, Prebid Server. The combination is designed to permit publishers to get admission to header-bidding call for thru Speedy Fetch.
AMP Advertisements is now AMPHTML
AMP Advertisements has been rebranded to AMPHTML “with the objective of increasing consciousness and strengthen for those quicker and extra protected advertisements.”
Google is reiterating that AMPHTML advertisements load as much as 5 seconds quicker than non-AMP advertisements and are extra protected, fighting the unfold of malware.
The advertisements can paintings on AMP and non-AMP pages, so builders handiest need to construct as soon as in the event that they make a selection to construct AMPHTML advertisements.
AdZerk, Logicad and Google Internet Fashion designer now strengthen AMPHTML advertisements, in conjunction with Triplelift, Celtra and DoubleClick.
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