Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
Following at the introduction of AMP Stories for publishers in February, the AMP crew has introduced a number of updates to AMP Tales, together with monetization features. Model 1.zero of AMP Tales is now to be had to all builders, no whitelisting wanted.
AMP tales are standalone compilations of pages with AMP and HTML layers of parts similar to media, analytics, textual content and extra. Within the vein of Snapchat and Instagram tales, AMP tales supply publishers with wealthy media storytelling choices designed for the cell internet (regardless that AMP Tales additionally works on desktop).
There’s a new beta to be had to publishers the usage of DoubleClick for Publishers (quickly to be called Google Ad Manager) to serve advertisements inside AMP tales. Publishers within the beta can let the AMP crew know by the use of Github (registration required). Beneath is an instance of a Google House advert appearing inside a tale. You’ll understand there’s a “Store Now” call-to-action button within the advert. (Up to Google touts that AMP is open-source, opening this beta solely to customers of its personal ad-serving tech is extra fodder for critics who say Google favors its personal merchandise, is not-so-subtly taking possession of AMP and is pushing AMP to be the mobile web standard.)
New metadata attributes are used to turn previews of news around the AMP Tales ecosystem, similar to preview hyperlinks within the bookend (remaining web page) of comparable tales. A listing of required and non-compulsory metadata attributes may also be discovered here. Moreover, there are new bookend capabilities that make it imaginable to incorporate call-to-action hyperlinks, textual content field and portrait and landscape-oriented playing cards.
Google AMP Tales Lead Engineer Jon Newmuis wrote in a weblog put up remaining week announcing the discharge of AMP Tales v1.zero that hundreds of AMP tales had been created by means of publishers since February. Long term AMP Tales efforts in building come with paywalls, responsive scaling and extra clickable parts. Newmuis posted a mockup of ways the paywall capability may paintings on Github, proven beneath. Paywall and subscription functionality is already supported in same old AMP-enabled pages.
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