Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets
As Scott Brinker’s just lately unveiled Marketing Technology Landscape displays, the selection of distributors on this house continues to be booming.
That growth now has some numbers connected to it, in Forrester Analysis’s first file in particular about advertising applied sciences and products and services.
“The US Marketing Technology and Services Outlook, 2017 to 2022 [fee required],” which excludes media spend, discovered that spending on this house will achieve greater than $122 billion through 2022, a few 20 % build up over nowadays.
And, indicating that Brinker’s eye-straining landscapes will transform much more tough to learn, the file expects extra “inexperienced persons, fragmentation, and class blurring” as channels and budgets build up.
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