First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
Within the hubbub over the entire new applied sciences, the workhorse advertising and marketing automation platforms stay doing their jobs.
And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such document in this area, analysis company Forrester predicts that spending for these kind of gear will develop vigorously over the following few years, attaining $25.1 billion once a year by means of 2023 from $11.four billion closing 12 months.
Even supposing it is going to appear advertising and marketing automation platforms are previous information, document co-author Jennifer Adams advised me by means of electronic mail that “B2B entrepreneurs are nonetheless within the early innings of adopting advertising and marketing automation generation gear and this development will proceed to force enlargement over the following 5 years.” Over one thousand entrepreneurs from 8 nations had been surveyed for the document.
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