Bridg announces ‘first CDP’ for brick-and-mortar retailers
Buyer information platforms (CDPs), the place all customer-related information is centralized, are a booming class. However, even supposing CDPs can come with offline information, they’ve been centered totally on offering their repository for on-line campaigns and use instances.
Now, Santa Monica-based Bridg has announced a CDP optimized to be used through brick-and-mortar shops, which it says is the primary of its sort. The CDP, with an accompanying visitor dating control (CRM) machine, is predicted to be launched this autumn.
Since 2012, founder and CEO Amit Jain informed me, his corporate has been eager about offering a visitor id platform for bodily retail outlets.
In the past, it created each deterministic and probabilistic profiles of shoppers, focused round their point-of-sale information.
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