AT&T buys ad exchange AppNexus
It appears, the hot Time-Warner acquisition left AT&T hungry for extra. On Monday, the telecommunications large introduced it was once purchasing programmatic advert market AppNexus.
“Advert tech unites real-time analytics and era with our top class TV and video content material,” AT&T Promoting and Analytics CEO Brian Lesser stated in a remark. “So, we went out and located the most powerful participant within the house.”
The deal will upload programmatic features for matching commercials with stock and a broader international footprint to AT&T’s 170 million buyer relationships. Deal phrases weren’t made public, even though there were studies the fee tag was once about $1.6 billion. A bit of greater than per week in the past, AT&T closed it $86 billion acquisition of Time Warner, which introduced aboard the libraries of Warner Bros., HBO and Turner.
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