AMP: Do or die? Session recap from SMX West
The “AMP: Do or Die?” consultation at SMX West lined the recent matter of Speeded up Cell Pages (AMP).
AMP is the Google-backed venture designed to hurry up internet pages on cellular units. Google has actively been pushing adoption of AMP however because of the various demanding situations inherent to migrating to AMP, adoption has been gradual.
This consultation equipped 3 contrasting views of AMP. Moderated by way of Michelle Robbins of Third Door Media, the consultation had a cut up structure which began with 3 formal displays adopted by way of a full of life sit-down dialogue the place Google Consultant Cheney Tsai joined the panel in taking questions from the target market.
The primary speaker was once AMP Evangelist, Dave McAnally of Answer Media.
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