3 inconsistencies in Yelp’s review solicitation crackdown
Closing month, Yelp doubled down on its conflict on evaluation solicitation. Yelp has lengthy given blended indicators about whether or not you’ll be able to ask shoppers for opinions on their platform, however they appear to now be unifying their message in opposition to evaluation solicitation.
In November, they began sending messages like this to companies and businesses:
Disclosure: We (Cross Fish Virtual) won the e-mail above. Alternatively, they will have to no longer have in reality carried out numerous analysis to bring together this record, as we do lend a hand shoppers with popularity control, however we don’t solicit Yelp opinions on their behalf. We don’t do any evaluation solicitation.
This new crackdown is a bit of aggravating, and in some ways, slightly deceptive. Listed here are 3 ways wherein I view this all as slightly hypocritical.
Reviews expressed on this article are the ones of the visitor creator and no longer essentially Advertising Land. Body of workers authors are indexed here.
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