2017: The year in B2B marketing innovation
For B2B advertising and marketing, 2017 used to be a large 12 months, with adjustments taking place so speedy that I slightly had time to binge-watch “Stranger Issues.”
For the ones of you continue to reeling from all of the job this 12 months, I believed I’d take a couple of mins to recap one of the crucial largest headlines in B2B advertising and marketing and shine a mild on how those developments will proceed to expand in 2018.
ABM went mainstream
Account-Based Marketing (ABM) has been a sizzling subject for reasonably a while now, however 2017 used to be truly the 12 months we noticed it transfer past the early adopters and cement itself as a vital technique for using expansion. As extra entrepreneurs made the transfer to ABM, the dialog moved from the basic “why ABM?” to the extra actionable “how can I do ABM” and “how can I do it higher?”
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