1plusX adds search-like keyword targeting to its DMP
The primary business buyer has signed up for an information control platform’s new keyword-based, “seek engine-like” concentrated on.
Eu advert community Goldbach Team is the primary to supply keyword concentrated on for manufacturers’ campaigns during the DMP 1plusX.
Lately evolved by means of the Zurich-based company, the keyword concentrated on shall we advertisers to find the audiences they need to goal on-line the use of any phrase or phrase aggregate, as an alternative of the predefined or customized blended segments frequently presented by means of different DMPs.
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